Saturday, 21 August 2010

POD and Pad…Welcome to the future of publishing

There is an interesting and level-headed article in this week’s Bookseller by Tom Tivnan exploring the virtues and adoption of POD.  Something we at Caffeine Nights have been extolling since we began.  It would appear that many major publishing houses are now finally looking at the benefits.  Like all environmental changes for good it won’t be driven by a need to make the world a better place but by finance and the market.  For smaller publishers such as us, POD is actually a more expensive option per title with lower financial returns but we are driven by other motives such as the desire to change the industry.

What is driving this change among the establishment is linked to the arrival of the iPad, the new Kindle and the buzz around eBooks.  Publishers are waking up to the fact that they need to be able to respond and compete. Having thousands of copies of titles sitting in warehouses with no prospect of knowing if a demand will ever be created to sell those titles is not efficient.  We have sais this for years.  The truth is our way of working is harder and requires a more consistent approach with the media, stores and the buying public to ensure we create and sustain demand.  We like hard work and know what is required.  It will be interesting to see who else does.

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