So Amazon are finally opening a UK eBook store and launching 2 new eReaders. They say they will set the price of the eBooks for sale, which is a little typical of its approach in publishing. It is clear they wish to dominate and fully control the market. I wonder if they are going to allow UK based publishers who don’t have a US presence or bank account into their exclusive little club or if they are going to continue excluding publishers even to their official UK store. It will be interesting to watch what they are going to do. Apparently the new store will have 400,00+ titles on it. As a UK based publisher, today was the first I heard of the store, so I know our books are not (initially) going to be on it which is a shame. Our only route to getting onto the Kindle in the US is currently through Smashwords, maybe our books will be included through this route but its about time Amazon opened up to the fact that there is some pretty decent British based publishers out there who want their eBooks available through it store. It would also be nice if they allowed publishers to set their own prices. Our eBooks retail at £4.95 which we believe is a fair price against our paperback which retail at £7.99.